For Advertising and Promotion our semester project was to create an advertising campaign for an existing company. We made a plus size clothing line for Aritzia called AZUR. The launch campaign for the brand would be completely digital, primarily on social media. I created mockups for the Aritzia website homepage, an email, Instagram, Twitter, TikTok, and Facebook posts, a Pinterest board, and the #reasonstoloveyourbody social media campaign, all with relevant plus size influencers.